Successful professionals know the importance of good writing. In an increasingly competitive world the power to influence decisions in your favour counts more and more. Achieving the outcome you want often depends on what you write and how you write it. Whether you write reports, internal memos or short e-mails, your readers want documents that are as reader-friendly as you can make them. In other words, you need to convey as much as you can, as clearly as you can, as powerfully as you can.